Contemporary Management is an integrated print and digital resource that enables different approaches to teaching and learning. Be it a traditional face-to-face delivery in a brick-and mortar classroom, blended, flipped or fully online mode, Contemporary Management can improve student engagement by presenting management concepts and their applications in multiple formats that cater to different types of learning and course delivery.
Contemporary Management has a modern, people-oriented approach. The authors explore the ‘art and science’ of management and shows the range of managerial contexts and settings. It has been updated to include new cases and examples from well-known companies and brands to which undergraduate students can relate.
This new edition provides more opportunities for students to think critically about management ideas and includes new vignettes on the ethical implications of management ideas and practices. Substantial revisions and updates have also been made to cater to the changing needs of management instructors and students.