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Global Business Today
Details
Description
Description| Publisher | McGraw-Hill Education / Australia |
| Author(s) | Charles W. L. Hill / G. Tomas M. Hult / Rumintha Wickramasekera / Peter Liesch / Kim MacKenzie |
| Edition | 4 |
| Published | 31st May 2016 |
| Related course codes |
All business is global today, in the wake of reduced trade barriers and advancements in technology, transportation and the internet.
With these new and exciting possibilities come challenges and risks that require a better understanding of international business.
Global Business Today: Asia–Pacific Perspective 4e is designed to help students understand the opportunities and challenges confronting businesses in this rapidly changing business environment.
KEY FEATURES:
• Concise, well structured, easy-to-follow writing style
• Comprehensive topic coverage
• Concepts addressed in a simple way with sufficient depth for students interested in reading more
• Substantial, contemporary case studies and examples from recognised organisations and brands
• Acknowledges a wide range of issues and addresses them in a rational and challenging manner
• Adapted to the Australian/Asia–Pacific environment
• Learning and assessment tasks throughout the text that can be used in class
• Content designed to allow students the opportunity to dive deeper into current topics and engage in discussion
• Strong digital support to assist teaching and learning
• International Business Graduate Attributes (IBGA) which spell out an aligned set of learning goals for each chapter
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