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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Marianne R. Klimchuk / Sandra A. Krasovec |
Subtitle | Successful Product Branding From Concept to Shelf |
Edition | 2 |
Published | 3rd January 2013 |
Related course codes |
Successful Product Branding From Concept to Shelf
The fully updated single-source guide to creating successful
packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second
Edition has been fully updated to secure its place as the most
comprehensive resource of professional information for creating
packaging designs that serve as the marketing vehicles for consumer
products. Packed with practical guidance, step-by-step descriptions
of the creative process, and all-important insights into the
varying perspectives of the stakeholders, the design phases, and
the production process, this book illuminates the business of
packaging design like no other.
Whether you're a designer, brand manager, or packaging
manufacturer, the highly visual coverage in Packaging Design
will be useful to you, as well as everyone else involved in the
process of marketing consumer products. To address the most current
packaging design objectives, this new edition offers: