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Persuasion 4th edn: The art of influencing people

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Persuasion 4th edn: The art of influencing people

ISBN : 9781292004495
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 4
Overview

Foreword

Publisher's acknowledgements

Introduction

 

1. The power of persuasion

2. Being a good listener

3. Attention please

4. Mind your body language

5. Memory magic

6. Make words work for you - the power of psycholinguistics

7. Telephone telepathy

8. Negotiating for mutual benefit

9. 'Difficult' people (and their behaviour)

10. The personality spectrum

 

Appendix

Afterword

Index

 

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