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Persuasion
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Description
Description| Publisher | Taylor & Francis |
| Author(s) | Jasper Kim |
| Subtitle | The Hidden Forces That Influence Negotiations |
| Edition | 1 |
| Published | 27th March 2018 |
| Related course codes |
The Hidden Forces That Influence Negotiations
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion.
This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
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