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Persuasive Writing: How to harness the power of words

Persuasive Writing: How to harness the power of words

ISBN 9780273746133
Publisher Prentice-Hall
Author(s)
Publication Date
Overview
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.Discover how to:Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical readerWhether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
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