PP0657 - Media Planning in Action

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PP0657 - Media Planning in Action 9780170211628

ISBN : 9780170211628
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 2 ed
Overview Media planning in action, 2E is an introductory text that provides an action-based insight into some of the key elements in media planning. With the phenomenal growth in media channels and the intense competition for the eyes and ears of consumers, media will continue to grow in importance. The dramatic advances in technology will continue to stimulate and challenge those working in this area.


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