PP0657 - Media Planning in Action

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

PP0657 - Media Planning in Action

ISBN : 9780170211628
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 2011
Overview Media planning in action, 2E is an introductory text that provides an action-based insight into some of the key elements in media planning. With the phenomenal growth in media channels and the intense competition for the eyes and ears of consumers, media will continue to grow in importance. The dramatic advances in technology will continue to stimulate and challenge those working in this area.


Out of Stock

List Price : $102.95

Savings : $41.18