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PP0657 - Media Planning in Action

PP0657 - Media Planning in Action

ISBN 9780170211628
Edition 2 ed
Publisher Cengage Learning Australia
Author(s)
Publication Date
Overview
Media planning in action, 2E is an introductory text that provides an action-based insight into some of the key elements in media planning. With the phenomenal growth in media channels and the intense competition for the eyes and ears of consumers, media will continue to grow in importance. The dramatic advances in technology will continue to stimulate and challenge those working in this area.
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