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PP0891 - Media Planning in Action

Course Codes : BS344, 24207, ADVT2001

PP0891 - Media Planning in Action

ISBN 9780170251785
Edition 3 ed
Publisher Nelson Itp
Author(s)
Publication Date
Overview
Media Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media Planning in Action offers an updated chapter on conversational media, and includes example-rich chapters on media mathematics and media research, as well as offering a convenient and specialised media glossary.

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