PP0891 - Media Planning in Action
Edition 3 ed
OverviewMedia Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media Planning in Action offers an updated chapter on conversational media, and includes example-rich chapters on media mathematics and media research, as well as offering a convenient and specialised media glossary.
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