close

A Practical Introduction to Mixed Methods for Business and Management

Pat Bazeley · ISBN 9781526462497
A Practical Introduction to Mixed Methods for Business and Management | Zookal Textbooks | Zookal Textbooks
Out of stock
$69.75  Save $12.36
$57.39
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$55.55
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Sage Publications
Author(s) Pat Bazeley
Edition 1
Published 4th December 2018
Related course codes

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.


The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.



The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.



Suitable for business and management students and researchers undertaking their own mixed methods research.

Translation missing: en.general.search.loading