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Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

Bruce Barringer · ISBN 9781292059334
Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Bruce Barringer
Edition 2
Published 18th September 2014
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For undergraduate and graduate courses in entrepreneurship


This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.


Teaching and Learning Experience


This text will provide a better teaching and learning experience–for you and your students. Here’s how:



  • Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.

  • Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.

  • Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence

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