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Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

Course Codes : 206BPL

Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

ISBN 9781292059334
Edition 2
Publisher P&C Business
Author(s)
Publication Date
Overview

For undergraduate and graduate courses in entrepreneurship

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

 

Teaching and Learning Experience

This text will provide a better teaching and learning experience–for you and your students. Here’s how:

 

Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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