A clear easy-to-read guide to presenting your message using
statistical data

Poor presentation of data is everywhere; basic principles are
forgotten or ignored. As a result, audiences are presented with
confusing tables and charts that do not make immediate sense. This
book is intended to be read by all who present data in any
form.

The author, a chartered statistician who has run many courses on
the subject of data presentation, presents numerous examples
alongside an explanation of how improvements can be made and basic
principles to adopt. He advocates following four key
?C? words in all messages: Clear, Concise, Correct and
Consistent. Following the principles in the book will lead to
clearer, simpler and easier to understand messages which can then
be assimilated faster. Anyone from student to researcher,
journalist to policy adviser, charity worker to government
statistician, will benefit from reading this book. More
importantly, it will also benefit the recipients of the presented
data.

?Ed Swires-Hennessy, a recognised expert in the
presentation of statistics, explains and clearly describes a set of
?principles? of clear and objective statistical
communication. This book should be required reading for all those
who present statistics.?

Richard Laux, UK Statistics Authority

?I think this is a fantastic book and hope everyone who
presents data or statistics makes time to read it
first.?

David Marder, Chief Media Adviser, Office for National
Statistics, UK

?Ed?s book makes his tried-and-tested material
widely available to anyone concerned with understanding and
presenting data. It is full of interesting insights, is highly
practical and packed with sensible suggestions and nice ideas that
you immediately want to try out.?

Dr Shirley Coleman, Principal Statistician, Industrial
Statistics Research Unit, School of Mathematics and Statistics,
Newcastle University, UK