IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: and we will get back to you as soon as possible

Pricing and Revenue Optimization

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Pricing and Revenue Optimization

Course Codes : BHO3312
ISBN : 9780804746984
Publisher : Stanford University Press
Author(s) :
Publication Date :
Edition : 1st edition
Overview This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact



Leaves warehouse in 15 - 20 business days

List Price : $128.95

Savings : $15.47 (12% off)

or buy now & pay later with