Principles and Practice of Marketing

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Principles and Practice of Marketing 9780077174149

ISBN : 9780077174149
Publisher : Mcgraw-Hill
Author(s) :
Publication Date :
Edition : 8 Revised edition
Overview The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.



Leaves warehouse in 5 - 9 business days

List Price : $147.95

Savings : $22.19 (15% off)

or buy now & pay later with