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Principles of Integrated Marketing Communications

Course Codes : MKTG204, MKTG802

Principles of Integrated Marketing Communications

ISBN 9781107649187
Edition 1
Publication Date
Publisher Cambridge Uni Press
Author(s)
Overview
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
Course Codes : MKTG204, MKTG802
Overview
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

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