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Principles of International Marketing Research

Principles of International Marketing Research

ISBN 9780631193555
Edition 1
Publication Date
Purchase Type Buy New
Publisher Wiley-Blackwell
Author(s)
Overview
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
Overview
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
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