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Principles of Marketing

Principles of Marketing

ISBN 9781442500419
Edition 4 New edition
Publication Date
Publisher Pearson Education Australia (TAFE)
Author(s)
Overview
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

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