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Principles of Marketing

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Principles of Marketing

ISBN : 9781442500419
Publisher : Pearson Education Australia (TAFE)
Author(s) :
Publication Date :
Edition : 4 New ed
Overview This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

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