Principles of Marketing

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Principles of Marketing

Course Codes : MMK277
ISBN : 9781442531109
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : 5 ed
Overview The 5th edition of Principles of Marketing has a streamlined approach that strikes a careful balance between depth of coverage and ease of learning. The brand new learning design - with an integrative Concept Map at the start of each chapter, and insightful author comments throughout - enhances student understanding. When combined with a completely new MyMarketingLab, the online homework study tool, Principles of Marketing ensures that students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. It has been thoroughly updated to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships.


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