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Principles of Marketing

Principles of Marketing

ISBN 9781740092623
Publication Date
Publisher Prentice-Hall (Australia)
Author(s)
This product has been discontinued.
Overview
This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing.

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