Principles of Marketing

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Principles of Marketing 9781740092623

ISBN : 9781740092623
Publisher : Prentice-Hall (Australia)
Author(s) :
Publication Date :
Overview This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing.


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