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Principles of Marketing + Marketing a Snapshot

Principles of Marketing + Marketing a Snapshot

ISBN 9781488689413
Edition 6
Publication Date
Purchase Type Buy New
Publisher Value Pack
Author(s)
Overview

This pack contains 1 copy of Principles of Marketing, 6th edition and 1 copy of Marketing A Snapshot.

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
 
Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy.
 
The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

“Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan.

This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.
Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students’ critical thinking and problem solving skills.

For marketing courses which focus on creating a marketing plan.

Overview

This pack contains 1 copy of Principles of Marketing, 6th edition and 1 copy of Marketing A Snapshot.

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
 
Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy.
 
The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

“Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan.

This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.
Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students’ critical thinking and problem solving skills.

For marketing courses which focus on creating a marketing plan.

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