Principles of Services Marketing
Edition 4 Revised edition
Publication Date 1 Jan 2004
OverviewWith a rigorous and comprehensive approach, this book provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is essential to those taking services marketing courses on Undergraduate levels 3 and 4, and on MBA and MA Marketing degrees.
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