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Principles of Services Marketing

Principles of Services Marketing

ISBN 9780077107949
Edition 4 Revised edition
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
With a rigorous and comprehensive approach, this book provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is essential to those taking services marketing courses on Undergraduate levels 3 and 4, and on MBA and MA Marketing degrees.

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