Principles of Services Marketing

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Principles of Services Marketing

ISBN : 9780077107949
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 4 Rev ed
Overview With a rigorous and comprehensive approach, "Principles of Services Marketing, 4/e" provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.

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