Principles of Services Marketing and Management

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Principles of Services Marketing and Management

ISBN : 9780136768753
Publisher : Pearson Education (us)
Author(s) :
Overview Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $89.95

Savings : $4.50