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Professional Business Skills

Professional Business Skills

ISBN 9781442527515
Edition 2 Rev ed
Publisher Pearson Education Australia (TAFE)
Author(s)
Publication Date
Overview
Provides students with the skills and knowledge required to compete in today's dynamic, digital, business world. This edition has been fully revised and now includes many new features to engage students and provide a practical approach to learning business skills. A fictional advertising agency, Town House Media, is used as a running case study throughout the text to provide a practical demonstration of the skills in action.
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