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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Mike Schultz / John E. Doerr / Lee Frederiksen |
Subtitle | How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success |
Edition | 2 |
Published | 24th May 2013 |
Related course codes |
How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
A proven approach to revenue-generating marketing and clientProfessional Services Marketing is a fully field-tested
and research-based approach to marketing and client development for
professional services firms. The book, now in its Second
Edition, covers five key areas that are critical for firms that
want to grow and become more profitable: creating a marketing and
growth strategy; establishing a brand and reputation; implementing
a marketing communications program; executing lead generation
strategies; and developing business by winning new clients. You
will also read real-world case studies that illustrate major
points, as well as quotes and stories from well-respected
professionals in the industry.
Firms of any size can use this proven approach to marketing and
client development to attract new clients and grow their
professional service businesses.