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Professional Services Marketing

Mike Schultz, John E. Doerr, Lee Frederiksen · ISBN 9781118604342
Professional Services Marketing | Zookal Textbooks | Zookal Textbooks
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$52.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Mike Schultz / John E. Doerr / Lee Frederiksen
Subtitle How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Edition 2
Published 24th May 2013
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How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

A proven approach to revenue-generating marketing and client
development

Professional Services Marketing is a fully field-tested
and research-based approach to marketing and client development for
professional services firms. The book, now in its Second
Edition
, covers five key areas that are critical for firms that
want to grow and become more profitable: creating a marketing and
growth strategy; establishing a brand and reputation; implementing
a marketing communications program; executing lead generation
strategies; and developing business by winning new clients. You
will also read real-world case studies that illustrate major
points, as well as quotes and stories from well-respected
professionals in the industry.




  • The Second Edition features new research and updates
    throughout, including new chapters on social media and online
    marketing, as well as new case studies and interviews

  • Authors Mike Schultz and John E. Doerr are the coauthors of the
    Wall Street Journal and Inc. Magazine bestseller
    Rainmaking Conversations and Professional Services
    Marketing
    ; Lee W. Frederiksen is coauthor of Online
    Marketing for Professional Services

  • Will be widely promoted via multiple online routes and direct
    mail marketing



Firms of any size can use this proven approach to marketing and
client development to attract new clients and grow their
professional service businesses.

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