PSYCH JUDGEMENT and DECISION MAKIN

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PSYCH JUDGEMENT and DECISION MAKIN

Course Codes : EDC155, BCSS100, MKTG6202
ISBN : 9780070504776
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 1
Overview Highlighting the role of psychological experimentation, "The Psychology of Judgment and Decision Making" is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of "The McGraw-Hill Series in Social Psychology".

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