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Public Relations: Strategies and Tactics, Global Edition

Public Relations: Strategies and Tactics, Global Edition

ISBN 9781292056586
Edition 11
Publication Date
Publisher A&S SOFTSIDE 1 ECP

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.



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