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Public Relations Practices: Managerial Case Studies and Problems

Public Relations Practices: Managerial Case Studies and Problems

ISBN 9780136138037
Edition 6 Rev ed
Publisher Prentice Hall
Author(s)
Publication Date
Overview
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations--involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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