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Public Relations: Strategies and Tactics: United States Edition

Public Relations: Strategies and Tactics: United States Edition

ISBN 9780205449446
Edition 8 ed
Publisher Allyn & Bacon
Author(s)
Overview
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.
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