Public Relations: Strategies and Tactics

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Public Relations: Strategies and Tactics

ISBN : 9780205449446
Publisher : Allyn & Bacon
Author(s) :
Overview Using real-life case studies,Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, "Conflict Management: Dealing with Issues, Risks and Crises," lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators.

$113.95

Out of Stock

Sign up to get notified when this product is back in stock

List Price : $119.95

Savings : $6.00