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Public Relations: The Profession and the Practice

Course Codes : MDIA1003

Public Relations: The Profession and the Practice

ISBN 9780073378879
Edition 3 Rev ed
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

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