close

Public Relations

Jim MacNamara · ISBN 9781488679810
Public Relations | Zookal Textbooks | Zookal Textbooks
Format:
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$79.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Pearson Australia
Author(s) Jim MacNamara
Edition 1
Published 2016-10-10
Related course codes
Public Relations: Theories, Practices, Critiques is an essential resource for Australian public relations students.   Jim MacNamara, one of Australia’s best-known and widely-respected public relations and communication professionals, clearly explains public relations concepts, models and theories and applies theory to Australian practice with case studies and culturally relevant examples.   The latest industry practices, methods and activities, including the latest thinking about Web 2.0 and Web 3.0 media and communication practices are covered in detail. In addition, practical tools, resources and case studies are provided in the Appendices.   In a clear, lively and engaging style, Jim challenges the US-centric models and theories of public relations and encourages students to think critically about communication and public relations.   The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Translation missing: en.general.search.loading