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Public Relations

Course Codes : IPR101, IPR111

Public Relations

ISBN 9781442543294
Edition 1
Publisher Pearson Education Australia
Author(s)
Publication Date
Overview
Public Relations: Theories, Practices, Critiques 1st edition is an essential resource for Australian public relations students.
 
Jim Macnamara, one of Australia’s best-known and widely-respected public relations and communication professionals, clearly explains public relations concepts, models and theories and applies theory to Australian practice with case studies and culturally relevant examples.
 
The latest industry practices, methods and activities, including the latest thinking about Web 2.0 and Web 3.0 media and communication practices are covered in detail. In addition, practical tools, resources and case studies are provided in the Appendices.
 
In a clear, lively and engaging style, Jim challenges the US-centric models and theories of public relations and encourages students to think critically about communication and public relations.
 
Public Relations: Theories, Practices, Critiques is accompanied by an Instructor Manual and additional case studies.
 
"What sets this text apart is the intertwining of practice methods, theories, models and a contemporary critique of the same.
It is in this critique that the author is to be congratulated, the volume is rewarding for the public relations scholar and professional."
-- Mark Sheehan, Deakin University
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