• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Public Relations Writing and Media Techniques: Pearson New International Edition

Public Relations Writing and Media Techniques: Pearson New International Edition

ISBN 9781292040738
Edition 7
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

 

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

BackOrder

Leaves warehouse in 5 - 7 business days

Savings : $5.90 (5% off)

or buy now & pay later with

Related Searches