Public Relations Writing and Media Techniques: Pearson New International Edition

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Public Relations Writing and Media Techniques: Pearson New International Edition

ISBN : 9781292040738
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 7
Overview

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

 

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

$112.05

BackOrder

Leaves warehouse in 5 - 7 business days

List Price : $117.95

Savings : $5.90