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Public Relations Writing ebook

Public Relations Writing ebook

ISBN 9780190304669
Edition 3
Publication Date
Publisher Oxford University Press
Author(s)
Overview
Public relations writing from a professional practice perspective.Employers expect highly competent professional writing from new and experience employees, Public Relations Writing will teach students how to write clear, concise and accurately for all public relations tools. The book demonstrates that effective writing is a balance between the strategic planning and evaluation and providing quality content.The fourth edition will teach readers why different writing tactics are necessary for specific public relations tactics and how to present the practical aspects of writing for them in Australia.New to this editionNew and updated activities, practice points and practice tasks to provide students with effective writing skills.New and updated tip sheets: Working with News MediaWriting a video scriptMedia release checklistHow theories can inform practiceMatching theory to pathways and public relations toolsSocial media usageWriting for Social Media and the web

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