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Purchasing and Supply Chain Management

Purchasing and Supply Chain Management

ISBN 9781473749443
Edition 7
Publication Date
Publisher Cengage
Author(s)
Overview
Purchasing and Supply Chain Management provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated, this highly respected textbook covers the latest developments in purchasing and supply chain management with clear and well-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems companies face every day, while the latest research insights add a critical perspective throughout.
Overview
Purchasing and Supply Chain Management provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated, this highly respected textbook covers the latest developments in purchasing and supply chain management with clear and well-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems companies face every day, while the latest research insights add a critical perspective throughout.

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