IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Qualitative Methods in Business Research

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Qualitative Methods in Business Research

ISBN : 9781412903172
Publisher : SAGE Publications Ltd
Author(s) :
Publication Date :
Edition : 1st edition
Overview 'Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - "The Qualitative Report". Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

$73.04

Out of Stock

Sign up to get notified when this product is back in stock

List Price : $88.00

Savings : $14.96 (17% off)

or buy now & pay later with