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21st Century Business Series: Entrepreneurship

21st Century Business Series: Entrepreneurship

ISBN 9780538740630
Edition 2
Publication Date
Publisher Cengage
Author(s)
Overview
1. SHOULD YOU BECOME AN ENTREPRENEUR? Entrepreneurs and the U.S. Economy. Is Entrepreneurship Right for You? Identify Opportunities. 2. DEVELOP A BUSINESS PLAN. Why Do You Need a Business Plan? What Goes Into a Business Plan? Create an Effective Business Plan. 3. SELECT A TYPE OF OWNERSHIP. An Existing Business. A Franchise or a New Business. The Legal Form of Your Business. 4. MARKET YOUR BUSINESS. The Value of Research. How to Do Research. Identify Competition. The Marketing Mix. Promotion and Goals. 5. HIRE AND MANAGE A STAFF. Hire Employees. Create a Compensation Package. Manage Your Staff. 6. FINANCE, PROTECT, AND INSURE YOUR BUSINESS. Make a Financial Plan. Obtain Financing. Theft Proof and Insure Your Business.
Overview
1. SHOULD YOU BECOME AN ENTREPRENEUR? Entrepreneurs and the U.S. Economy. Is Entrepreneurship Right for You? Identify Opportunities. 2. DEVELOP A BUSINESS PLAN. Why Do You Need a Business Plan? What Goes Into a Business Plan? Create an Effective Business Plan. 3. SELECT A TYPE OF OWNERSHIP. An Existing Business. A Franchise or a New Business. The Legal Form of Your Business. 4. MARKET YOUR BUSINESS. The Value of Research. How to Do Research. Identify Competition. The Marketing Mix. Promotion and Goals. 5. HIRE AND MANAGE A STAFF. Hire Employees. Create a Compensation Package. Manage Your Staff. 6. FINANCE, PROTECT, AND INSURE YOUR BUSINESS. Make a Financial Plan. Obtain Financing. Theft Proof and Insure Your Business.

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