• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Relationship Marketing: Creating Stakeholder Value

Relationship Marketing: Creating Stakeholder Value

ISBN 9780750648394
Edition 2 Rev ed
Publisher Butterworth-Heinemann Ltd
Author(s)
Publication Date
Overview
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
BackOrder

Leaves warehouse in 14 - 21 business days

Savings : $3.60 (5% off)

or buy now & pay later with

Related Searches