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Research Methods for Business: A Skill Building Approach

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Research Methods for Business: A Skill Building Approach

Course Codes : BRM102, BRM203, BRM213
ISBN : 9780471203667
Publisher : John Wiley & Sons Inc
Author(s) :
Publication Date :
Edition : 4 Rev ed
Overview Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.

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