Research Methods for Business Students
Edition 3 Rev ed
OverviewThis revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students.