Research Methods for Media and Communications
OUP Australia and New Zealand
Publication Date :
27 Oct 2008
This text is a tool that helps students learn the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article. It introduces the various qualitative and quantitative research methods commonly used in the social sciences, as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.