guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.
evaluation of different qualitative and quantitative methods so that students can choose the most appropriate research method for a given situation
clear guidelines about writing clear, concise and relevant reports.
detailed discussion of research theories and their practical application in business
This 4th edition has a chapter on international and cross-cultural research, as well as fresh examples of research and the use of technology in research.