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Research Methods in Business Studies

Course Codes : BUSS7901, MNG10720

Research Methods in Business Studies

ISBN 9780273712046
Edition 4
Publisher Financial Times Prentice Hall
Author(s)
Publication Date
Overview

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

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