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Research Methods in Business Studies

Course Codes : BUSS7901

Research Methods in Business Studies

ISBN 9780273712046
Edition 4
Publication Date
Publisher Financial Times Prentice Hall
Author(s)
This product has been discontinued.
Overview

 

guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.

 

evaluation of different qualitative and quantitative methods so that students can choose the most appropriate research method for a given situation

 

clear guidelines about writing clear, concise and relevant reports.

 

detailed discussion of research theories and their practical application in business

 

This 4th edition has a chapter on international and cross-cultural research, as well as fresh examples of research and the use of technology in research.

 

Course Codes : BUSS7901
Overview

 

guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.

 

evaluation of different qualitative and quantitative methods so that students can choose the most appropriate research method for a given situation

 

clear guidelines about writing clear, concise and relevant reports.

 

detailed discussion of research theories and their practical application in business

 

This 4th edition has a chapter on international and cross-cultural research, as well as fresh examples of research and the use of technology in research.

 

Savings : $19.03 (16% off)

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