Researching Business and Management: A Roadmap for Success

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Researching Business and Management: A Roadmap for Success

ISBN : 9780333964071
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 1st edition
Overview This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors' style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/maylorblackmon/index.htm

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