Retail Buying

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Retail Buying

ISBN : 9780131181281
Publisher : Prentice-Hall
Author(s) :
Overview For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.

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