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Retail Management: A Strategic Approach, International Edition

Course Codes : 1866, MKTG2103, MARK2032

Retail Management: A Strategic Approach, International Edition

ISBN 9780273768562
Edition 12
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry. 

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman & Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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Due Date 16/07/2018

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