Retail Management: A Strategic Approach, International Edition
6 Aug 2012
Pearson Education Limited
Berman, Barry, R; Evans, Joel, R
For undergraduate and graduate retail management courses
The text that helps students thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman & Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.