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Retail Management: A Strategic Approach: International Edition

Retail Management: A Strategic Approach: International Edition

ISBN 9780132465502
Edition 11 ed
Publication Date
Publisher Pearson
Author(s)
Overview
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

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