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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

ISBN 9780132465502
Edition International ed of 11th revised ed
Publisher Pearson
Author(s)
Publication Date
Overview
For undergraduate and graduate retail management courses The text that helps students thrive in today,s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it,s attempting to cope with the changing environment that surrounds it. Berman/Evans, reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today,s changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
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