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Retail Management: A Strategic Approach, Global Edition

Course Codes : MKTG3007

Retail Management: A Strategic Approach, Global Edition

ISBN 9781292214672
Edition 13
Publication Date
Publisher Pearson Education
Author(s)
Overview
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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