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Retail Product Management

Retail Product Management

ISBN 9780415577571
Edition 3
Publication Date
Purchase Type Buy New
Publisher Routledge
Author(s)
Overview

1. Scope and Concepts  2. Retail Product Management: Process and People  3. Category Management  4. Product Range Planning and Selection  5. Managing the Supply Base  6. Product Quantity Decisions and Stock Management  7. Managing the Response to Sales  8. Allocating Retail Space to Products  9. Retail Design  10. Visual Merchandising  11. Communicating the Product Offer  12. Evaluating Retail Product Management Performance  13. Ethical and Sustainable Retail Product Management

Overview

1. Scope and Concepts  2. Retail Product Management: Process and People  3. Category Management  4. Product Range Planning and Selection  5. Managing the Supply Base  6. Product Quantity Decisions and Stock Management  7. Managing the Response to Sales  8. Allocating Retail Space to Products  9. Retail Design  10. Visual Merchandising  11. Communicating the Product Offer  12. Evaluating Retail Product Management Performance  13. Ethical and Sustainable Retail Product Management

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