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Retailing Management

Retailing Management

ISBN 9780073381046
Edition 7
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview

Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior

Section II: Retailing Strategy

Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management

Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix

Section IV: Store Management

Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service

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