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Retailing Management

Course Codes : BMA329

Retailing Management

ISBN 9780078028991
Edition 9
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview

SECTION I - THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior

SECTION II - RETAILING STRATEGY

Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management

SECTION III - MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix

SECTION IV - STORE MANAGEMENT

Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service
Course Codes : BMA329
Overview

SECTION I - THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior

SECTION II - RETAILING STRATEGY

Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management

SECTION III - MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix

SECTION IV - STORE MANAGEMENT

Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service

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