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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

ISBN 9781498555906
Edition 1
Publication Date
Publisher Lexington Books
Author(s)
Overview
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Overview
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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