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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

ISBN 9781498555906
Edition 1
Publication Date
Purchase Type Buy New
Publisher Lexington Books
Author(s)
Overview
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Overview
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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